THE GOOD, THE BAD AND THE IN BETWEEN ….
THE STORY - FOUNDING PRINCIPLES:
In a world plagued by both overconsumption and overproduction of food products which adheres to the rules of the Wild West, three friends who share legitimate concerns about the future and common concerns will try to find solutions and be part of the solution, not the problem.
In a world where there are twice as many cows as people and yet half of humanity is plagued by malnutrition, it is proven every day that increasing production is not a solution to the food problem but rather part of the problem, as it promotes overconsumption.
In such a world, we try to provide solutions by promoting organic production and presenting product lines that promote a balanced diet. In this way we aim to improve the quality of food and reduce the ecological cost of its production.
MANOLIS
THE ONE THAT IS GOOD ….
-
… WITH FIGURES. LOW-KEYED AND COMPULSIVELY HONEST, THE COMPANY'S FINANCIAL MANAGER SEES TO THE HARMONIOUS AND SMOOTH RUNNING OF THE COMPANY. WHILE TAKING CARE OF ALL KINDS OF “FIGURES" HE WILL TRY TO KEEP THE PAGES OF OUR STORY CORRECTLY NUMBERED BY PROMOTING THE REALIZATION OF OUR CORPORATE NARRATIVE.
With figures... Although he is low-key, he makes painstaking efforts to keep the business running smoothly. He deals with suppliers and customers with true artistry so that everyone is happy and the corporate vision is achieved.
PANTELIS
THE ONE IN THE MIDDLE ….
The one in the middle (not the.....ugly one)
-
... WITH CONVENTIONAL PRODUCTION. AN AMBITIOUS VISIONARY AND ECOLOGIST, OUR COMPANY'S CEO FIGHTS FOR A HEALTHY ECOSYSTEM WITH HEALTHY PEOPLE BY FOCUSING ON BOTH ORGANIC PRODUCTION AND BALANCED NUTRITION.
With conventional production. He is a die hard environmentalist and therefore does not hesitate to up the ante in order to promote his vision of a healthy ecosystem with healthy people.
PAUL
THE ONE THAT IS BAD ....
-
OSCILLATING BETWEEN THE WORLD OF TRADE AND PRODUCTION, THE COMPANY'S COMMERCIAL DIRECTOR IS CALLED UPON TO CREATE PRODUCT LINES THAT ARE IN LINE WITH THE COMPANY'S FOUNDING PRINCIPLES, PROTECTING BOTH THE INTERESTS OF THE ORGANIC PRODUCER AND THE CONSUMER
Experienced and creative, he tirelessly seeks new solutions to the problems (or equations - to put it more poetically) of everyday nutrition. He develops new product lines ensuring the interests of both producers and consumers.
- Sales department
- Supervision and guidance to achieve the objective.
- Monthly progress report against production targets.
- Improving and organizing the sales department processes.
- Improving the efficiency of the sales and product management departments.
- Client Catalogue Development.
- Sales Argumentation - Competitive Advantages.
- Managing customer objections and developing the ability to think dynamically in the field and change a difficult situation in the seller's favor.
- Having ability to learn information from the customer with a methodology of great effectiveness.
- Training of export department development.
- Purchasing department
- Participating in exhibitions and developing a network of suppliers adapted to the specific needs of each company.
- Learning the right reaction to the needs of the research and development department depending on the situation.
- Passing on our experience in being able to evaluate a new supplier or a new product.
- Research and Development
- Studying your business, in terms of the product mix in relation to the performance of your objectives and the dynamics it presents.
- Proposing to enrich the product range with new products accompanied by an analysis, investment costs, payback period and prospects.
- Developing recipes, tests and final samples tailored to your needs.
- Branding creation, legality verification of packaging labelling.
- Creating bio-functional foods according to the latest nutrition trends.
- Enriching the existing products with innovative ingredients that will add to them unique sales proposals having health or nutrition claims.
- Developing specialty nutrition products and formulating them in a way that guarantees strong market penetration and sales.
Small in size.
Big in philosophy.
Organic pasteli that reimagine an authentic Greek snack with a short, understandable ingredient list, natural sweetness and a modern approach to nutrition.
The power of simplicity
We take one of the most authentic products of Greek tradition and preserve its essence: few ingredients, clean flavours and a modern presentation.
Natural sweetness backed by science
Raw Coconut Blossom Paste was selected not only for its flavour. In the NKUA study, it showed a glycemic index of 51.2 and an insulinemic index of 46.7.
Our drop toward a better world
We work with small producers who cultivate with respect for nature and share our values. We believe that meaningful change starts with small, conscious choices.
Our pasteli
Nutritional values per 100g
| Energy | 2105KJ/503Kcal |
|---|---|
| Fat | 30,2g |
| of which saturates | 4,1g |
| Carbohydrate | 41,3g |
| of which sugars | 35,3g |
| Protein | 10,6g |
| Fibre | 6,7g |
| Salt | 0,31g |
PROUD TO BE SMALL
Organic sesame pasteli
with coconut blossom paste
Nutritional values per 100g
| Energy | 2134KJ/510kcal |
|---|---|
| Fat | 32,1g |
| of which saturates | 7,7g |
| Carbohydrate | 39,8g |
| of which sugars | 34g |
| Protein | 10,2g |
| Fibre | 8g |
| Salt | 0,28g |
PROUD TO BE SMALL
Organic pasteli sticks
with chocolate
Nutritional values per 100g
| Energy | 1975KJ/472Kcal |
|---|---|
| Fat | 28,2g |
| of which saturates | 3,8g |
| Carbohydrate | 38g |
| of which sugars | 31,1g |
| Protein | 11,7g |
| Fibre | 9,7g |
| Salt | 0,30g |
PROUD TO BE SMALL
Organic pasteli
with superfruits
Nutritional values per 100g
| Energy | 2004KJ/479Kcal |
|---|---|
| Fat | 26,4g |
| of which saturates | 3,6g |
| Carbohydrate | 46,3g |
| of which sugars | 38,7g |
| Protein | 9,5g |
| Fibre | 7,1g |
| Salt | 0,29g |
PROUD TO BE SMALL
Organic pasteli
with apple and cinnamon
Nutritional values per 100g
| Energy | 2226KJ/532Kcal |
|---|---|
| Fat | 37,2g |
| of which saturates | 13,2g |
| Carbohydrate | 33,5g |
| of which sugars | 27,7g |
| Protein | 10,5g |
| Fibre | 10,4g |
| Salt | 0,22g |
PROUD TO BE SMALL
Organic pasteli
with chocolate
Why we made
our pasteli
Today, countless snacks promise energy, health and enjoyment. We wanted to create something different: to take an authentic Greek product and reimagine it for the needs of modern nutrition.
Greek tradition, reimagined.
Pasteli remains at the heart of the idea, with a more modern approach to ingredients.
Few, understandable ingredients.
Organic sesame and carefully selected ingredients, without unnecessary complexity.
Our only source of sweetness: RCBP.
Raw Coconut Blossom Paste for a natural, pleasant taste.
The choice is backed by data.
The results of the NKUA study are available to visitors through the website.
Small producers, shared values.
Partnerships built on respect for nature, with an emphasis on small, conscious production.
Raw Coconut
Blossom Paste
Raw organic coconut blossom paste is the sole source of sweetness in these pasteli. In the NKUA study, it showed a glycemic index of 51.2 and an insulinemic index of 46.7, with a milder postprandial response compared with the reference glucose.
* Τα στοιχεία GI και II προέρχονται από τη μελέτη της Ερευνητικής Ομάδας Κλινικής Φαρμακολογίας & Φαρμακογονιδιωματικής του Τμήματος Φαρμακευτικής του ΕΚΠΑ σε 10 υγιείς ενήλικες.
